Building audio identity is some sort of the branding nowadays because the audio in this era becomes quite important to get to the customer and convince him to deal with the brand, so we present to you quick tips to know How to choose the best voiceover actor, who will help you to reach to that identity.
Best voiceover actor for your identity:
First of all, we would like to remind you once and while that this voice should last for the whole campaign and also should be suitable with the aim of the campaign and gets easier for your target audience… Check the following points :
1- Sound material:
Some people fall into this trap when they start choosing the voice-over actor sound material, they tend to choose the voice commentator who is as melodious as it sounds on TV and radio, but in fact, this material of sound is never suitable for advertising and especially advertising for brands. Also, the whole point here is to read up your script over and over so you can choose the appropriate sound, regardless this sound is soft, cynical or even rough
2- Age of the voice-over actor:
Also, one of the most important elements, as it also helps you reach your target audience faster and easier.
3- His experience:
Before you choose a voice commentator make sure that he has enough experience to work in this field and you must listen to his previous works to make sure that he is able to present the content correctly, however at the same time try to hunt a fresh new voice to distinguish your identity and make it noticeable by only voices, it may seem to be a hard equation, but keep looking you will find your object.
4- His language:
if he is not native or the language of the script is his mother tongue, at least he must be familiar with all the grammar and pronunciation
5- Empirical demo:
based on all the above-mentioned ask the selected voice-over actor to do a demo for you, listen carefully to the smallest things (his tone, accent and pronounce of each word and phrase) and of course talk to him about the certain emotion you want him to focus on while he is performing the script.
For example, if your ad is about financial services or insurance, the feelings of “safety” maybe the feelings that you want to associate with your brand by the commentator voice and his tone.
Know more about 3 positive tone words
It’s not about who says it… It’s about how he says it
By finishing the previous step you are making a great deal, however, it won’t be accomplished unless you practice this voice on how he is going to say every little word in your script
How much does a voice-over actor make?
The same rule applies whenever you startup any business. It will be a little at first, but if you work hard, and find innovative ways to market your voice, you can make good money.
To avoid confusion and double judges here’s a formula that applied all over the world based on word count and the duration of the record to guarantee the rights of both client and the voice-over actor.
At last, we in Ragab’s voice can help you record your voice, write your script, do you’re mixing, sound design or rent you our studio for a mega-hit record.